Looks like a mix of everything. It is, but…
Real products don’t live in one discipline — so I don’t design in one either.
Product, brand, marketing, offline — different layers of the same goal:
make things people actually stay for.
Product, brand, marketing, offline — different layers of the same goal:
make things people actually stay for.
Transformed corporate website into a structured B2B sales tool
PRODUCT DESIGN // UX/UI // B2B
Built a personal brand platform for a genetics expert
PERSONAL BRANDING // IDENTITY // WEB DESIGN
Built a brand and go-to-market system from zero
BRAND STRATEGY // IDENTITY // GO-TO-MARKET
From identity to on-site experience: a cohesive event system
IDENTITY // EVENT DESIGN // ART DIRECTION
From content platform to community: a brand that drives engagement
identity // branding
Embedded product into users' daily flow through Telegram
PRODUCT DESIGN // UX RESEARCH // PRODUCT STRATEGY
From content library to ecosystem users stay and pay for
PRODUCT DESIGN // UX RESEARCH // GROWTH
