From content library to ecosystem users stay and pay for
PRODUCT DESIGN // UX RESEARCH // GROWTH
Embedded product into users' daily flow through Telegram
PRODUCT DESIGN // UX RESEARCH // PRODUCT STRATEGY
From content platform to community: a brand that drives engagement
identity // branding
From identity to on-site experience: a cohesive event system
IDENTITY // EVENT DESIGN // ART DIRECTION
Built a brand and go-to-market system from zero
BRAND STRATEGY // IDENTITY // GO-TO-MARKET
Transformed corporate website into a structured B2B sales tool
PRODUCT DESIGN // UX/UI // B2B
Built a personal brand platform for a genetics expert
PERSONAL BRANDING // IDENTITY // WEB DESIGN
Some projects I didn’t hide
Work that drives impact — or at least proves itself useful